Abel & Kain’s approach: Be authentic and unapologetic. The brand name is inspired by the story of two brothers Cain and Abel and the two differing mind-sets both brothers had. Abel & Kain is all about mind-set where keeping true to one’s own essence and the values and dreams are the driving factors behind everything they do. Abel & Kain use natural vegan ingredients such as coconut, nut oils and premium arabica coffee. Their products are also preservative, paraben, PEGS, phthalate, sulphate and silicone free. There are also no mineral oils, glycols, DEA or TEA.